It all began with a simple goal: to help people host smooth, timely, and successful auctions. Lainey Brooks founded MSRAA and [MSR], fueled by her deep passion as a horse enthusiast and breeder. With the help form our Co-Owner Briar Frey - Founder of [IR], MSRAA has grown and helped countless players start out their brand and have successful sales. We understand the importance of organization and presentation—especially in the world of livestock and equine sales. Our love for the industry and sharp eye for detail fuel her commitment to making the auction process easier and more enjoyable for everyone involved. Whether you’re looking for a skilled auctioneer or need help planning from start to finish, we can’t wait to bring our expertise and enthusiasm to your next auction.